More and more manufacturers and businesses are focusing on gifts and using gifts as a magic weapon to win consumers to buy products and improve performance growth. Therefore, if this strategy is used correctly, it will likely attract consumers to abandon competing brands in exchange for long-term sales performance. However, many gifts often fail to exert their effects in the operation process, thus losing the more meaning of enterprise distribution gifts. A common mistake made by gift-givers is that they only consider whether the gift is practical and whether the cost is too high—a pity to abandon. When planning a giveaway, you should first jump out of the sender’s subjective position and carefully consider how the recipient’s mood will be.
In addition, I don’t think that expensive gifts can attract customers and deepen the impression. The key to a business gift is whether it is delivered to the recipient’s heart. For example, handwritten cards feel more sincere than printed cards; and a thirst-quenching drink will be more intimate than a marble paperweight in a hot showcase.
All in all, courtesy is light and affectionate pressure is the focus of gifts appeals. When you are in the case of small transactions, but you generously send gifts such as gold pens and gold watches to customers, the recipients will inevitably have doubts that “the wool comes from the sheep” and “you are bribing me.” Remember that “you are overcritical us. We hope you will remember me” as the starting point to grasp what to send and how to send. As long as your heart is healed, your customers will treat your services and products differently. Remember, “no merit and no reward” is always one of the weaknesses of human nature.
Public relations companies organize events large and small, and each time they have to worry about the gifts for the participants. Multinational companies usually stipulate that such assistance should not be too expensive and must also reflect the company’s business nature and corporate culture.
So, how can we give full play to the effectiveness of promotional gifts to perform “outstanding the encirclement” among the many advantages in promotional activities? The following aspects need to be done well.
- The gifts must be exquisite
Exquisite gifts can enhance the company’s image; on the contrary, not gorgeous gifts not only can not give customers the feeling of “rewarding benefits” but are often counterproductive. For example, two insurance partners attracted people with facilities at an exhibition. One insurance partner gave an ordinary plastic coffee cup, while the other prepared a porcelain cup with fine handwork and elegant shape. The same thing is sent, but the previous salesperson gave a “stingy” evaluation.
- Make it easy to obtain gambling products
When it is easy to obtain, you inspire everyone to participate, and the “potential” of promotion is easy to create. Otherwise, the gift will make people feel that they have no connection with themselves, so your gift can only be regarded as a “sample.” It’s best to make it accessible to everyone involved. If an enterprise wants to attract consumers to buy continuously, the threshold for obtaining gifts must be below.
- It is best to give gifts that complement each other with the products sold
In this way, the recipient can benefit, and the sender also achieves the purpose of connecting emotions and strengthening the impression of the product. For example, buy a house, get a high-end carved copper door buckle, buy a car, get a fender, order a full-year magazine, and get a book. Like safflower and green leaves, they complement each other and give people a strong memory. Otherwise, products and gifts will easily lose their sense of value.
- Constantly update the content and types of giveaways
Gifting is one of the most common promotional methods used by all types of home appliances and brands. In order to maintain the attractiveness of gifts, after giving a certain product for a period of time, the types of facilities should be constantly changed, instead of being the same for several months, so that there are often new ideas for recurring gifts. In recent years, the development of facilities for participants has also kept pace with the times. For example, those who used to send computer bags are now sent to environmental protection discount belts; they used to send U disks with the company’s logo printed on them, and now they will add additional functions to the U disks to make Into watches, mobile phone chains, key chains, etc.
- Print your corporate logo on your mouthpiece
Designing cute phone numbers is easy to do, making consumers think of your business every time they use your giveaway.
- Easy to carry
In the public welfare activities of a specific enterprise, the paintings of school students in the area covered by the general welfare project are printed into small desk calendars and notes, which are beautiful, meaningful, and practical. However, the gift that a person receives when he participates in an activity of a real estate company is not so popular – a crystal sculpture of a new real estate with a length, width, and height of more than 20 cm. Not to mention the rough artistry, the small corner at the top of the building was crumbling, and its weight alone made the skinny female friend decide to keep it at the meeting site. Such a large piece of crystal is undoubtedly expensive, but the lack of quality, practicability, and portability makes money unjustly spent.
