Gift promotion is one of the most common promotion methods in the physical industry, and physical store owners from all walks of life will adopt this method to promote their stores and bring in more customer traffic.
However, many businesses are confused about the choice of gifts. Choosing inappropriate gifts can only make your promotions useless and have little effect.
Next, Enjoy3Life will teach you how to choose promotional gifts, attract consumers’ attention, and promote purchases.
1. Implementation method of promotional gifts
1. When you buy a product, you will give the corresponding gift (you can buy a big one and get a small one, buy the main product and send a peripheral gift, and send a remarkable new and unique small gift, etc.);
2. After purchasing the product, you can participate in the corresponding lucky draw, and you can get valuable gifts, and so on.
3. Nowadays, there are various promotional methods and various methods to use promotional gifts to attract customers. The majority of consumers are entering a rational consumption era. Appropriate means of promotion plus the quality and service of the product itself are vital to winning the market.
2. Principles for purchasing gifts for promotional activities:
1. Practicality principle: Practicality is a vital gift purchasing principle for consumers. If it can be combined with the products sold to increase the practicability of the product significantly, it will be favored by consumers and then promote Buy.
2. The principle of sense of value: the value of gifts should find a relatively appropriate fit point. If the value of the facility is too low, it will not be attractive to consumers; if the value of the gift is too high, it will increase the cost and make consumers question it.
3. Good emotionality: Gifts generally do not care about delicate and portable small gifts or large gifts that attract attention and promote consumption. Neither small gifts nor large gifts can cause unnecessary burdens to consumers. For example, the portability and quality of facilities, choosing a certain quality, and impressing consumers are essential principles for purchasing event gifts.
4. The principle of creative novelty: Creative and novel promotional gifts can always attract consumers’ attention. When choosing these promotional gifts, we must grasp the creativity of the products, which can arouse consumers’ desire to buy.
5. Seasonal principle: The seasonal focus is generally to pay attention to seasonal changes when purchasing promotional gifts. Seasonal promotional items can bring sensory appeal to consumers. Otherwise, consumers will be bored with promotional items. Consider these giveaways redundant.
Three promotional gifts to buy points:
1. Whether consumers have a demand for gifts: For some consumers, they may not have a strong sense of consumption for the time being, or they may want to buy them after a while. But when I see the gifts in the buy-and-gift activities, I like them very much, and I will choose to spend or buy them in advance.
2. The source of goods and the method of transportation of gifts: For the purchase and gift activities, the source of goods and the practice of vehicle of skills are important factors affecting whether the theme of this activity can be selected and whether it can be carried out smoothly as scheduled.
3. Gift quality and after-sales treatment: If the gift is a product that requires a warranty, such as home appliances or electronic products, when purchasing, it is necessary to communicate the warranty period and warranty method of the gift with the gift supplier.
4. The price of the gift: The price of the gift is directly related to the cost of the event terminal. While ensuring the estate’s quality, the price is not easy to be too high. It continuously benefits by coordinating the relationship between the sales item and the gift profit.
5. Estimation of the number of gifts: When formulating the activity plan, there is usually an estimate of the target sales volume, and sufficient supply has been prepared to avoid the out-of-stock situation in the process of sales. For gifts, the corresponding quantity should also be estimated to avoid the offerings being out of stock during the event or causing a large number of advantages to occupy funds after the event, which cannot be handled.
When planning promotional activities, it is necessary to carry out corresponding gift purchases according to the actual local situation and the national situation (festival). For example, this year’s National Day and Mid-Autumn Festival are relatively short. Businesses use the “Double Festival” to carry out promotional activities. The “Double Festival” promotional activities correspond to marketing methods such as gift-giving:
A. Preferred products of this brand are given away;
B. Secondly, choose the brand’s gifts, such as basketballs, purple clay pots, cultural ceramic gifts, etc.;
C. Again, choose healthy products, such as treadmills, air purifiers, etc.;
D. Finally, integrate the dealer’s resources and purchase related products in this dealer system, such as those who operate bathrooms, deliver toilets, operate electrical appliances, and deliver home appliances.
In short, activity promotions are used to purchase and give gifts, and the ultimate goal is to improve the sales performance of products and achieve better sales performance. In addition to the achievement of achievements, the gift-giving of promotional activities can also obtain the following values:
One: Improve the company’s brand and reputation.
Two: business card effect, leaving a good impression on customers.
Three: Have more valuable targeted advertising space than “gold”.
Four: Improve the stability of customers and increase the probability of customer referrals.
Five: In the increasingly fierce competition among peers, strive for more business and improve the speed and efficiency of transactions faster.
After reading this article, you should have a general understanding of the purchase and gift of promotional gifts, and you will be more comfortable with the choice of gifts.
Our company is a B2B model of brand gift business in-app purchase platform, direct supply from major brand gift manufacturers, ultra-low price, ultra-high quality, and complete customized marketing plans, allowing you to do marketing easily.
