Enterprises will use customized gifts in scenarios such as marketing, customer maintenance, employee benefits, and corporate materials. What is a custom gift? To put it simply and concisely, it is to add the unique logo of the company on the basis of the original gift or original design according to its actual needs, so as to play the role of corporate publicity. In practice, according to the degree of customization, there are roughly three types:
1) Add the company’s logo on the basis of the original product, such as LOGO or SLOGAN, etc.;
2) Remove the logo of the original product and replace the logo of the enterprise itself;
3) Fully open mold for design and customization.
Therefore, customizing gifts is a very complicated and detailed process. So what kinds of gifts in real life need to be customized? What problems should be paid attention to in customization? Today we are going to talk about these.
- Common custom gifts
1) Corporate office
Including: creative cup, office stationery, memo/book, business card package, etc.;
2) Employee benefits
Including: holiday gift boxes, luggage and leather goods, household appliances, bedding, and home textiles, etc.;
3) Outdoor gifts
Including: mountaineering bag, storage bag, wash bag, etc.;
4) Crafts
Including: crystal trophies, business ornaments, etc.;
5) Electronic gifts
Including: U disk, car navigator, car purifier, etc.;
7) Promotional gifts
Including: charger, environmental protection bag, creative home, etc.;
Two, three common gift customization attention problems
1) Confirmation of customized effect and process
- To customize a gift, you must first simply design a rendering of the gift, and communicate with the customer and the supplier to confirm, confirm with the customer whether the effect of the customer is satisfied, and confirm with the supplier whether it can be produced. Then refer to this design drawing for proofing, which can not only avoid blind processing, but also control the final display effect of the gift at all times.
- For different products, different processes may be required to process the products. This requires communication with customers, explaining the advantages and disadvantages of various processing technologies to customers, reasonably recommending product processes, and striving to better meet customer needs.
2) Customized cost control
- Product cost
If you want to customize gifts, you must first choose the corresponding products, which involves the selection of suppliers. In this link, you must “shop around”, choose companies with higher cost performance, and avoid unnecessary cost consumption from the source. Customization itself needs to increase the cost. After determining the customization effect, we need to maintain communication with customers and suppliers to ensure that gift customization can be completed within the customer’s budget.
- MOQ control
Depending on the amount of customization, the price of the product varies greatly. Therefore, when connecting with customers, it is necessary to maintain good communication with customers, and while ensuring customer budgets, try to control the price of single products to the lowest level.
- Grasp the construction period
Most of the customized gifts are personalized, so the time span of customized gifts is relatively long, and the entire time span generally includes information collection, consultation, order booking, design proofing, customer confirmation, order-making, and shipment. Therefore, we should step up the implementation of each step. Every link should not be taken lightly, and the time cost should be controlled with maximum efficiency.
