The setting of giveaways has always been a headache for every business person, but giveaways can help organizations get more new and repeat customers. For example, the high-quality service of hot pot restaurants is the key for most customers to choose to enter the store again. A series of humanized services such as manicures, decadent snacks, playgrounds, and bringing children in restaurants appear like a vast and profound label. In our mind, we can call these services giveaways, and these giveaways also increase the return rate of hot pot restaurants.
However, when we set up gifts and publicity, we must also do reasonable publicity and avoid exaggerating publicity. For example, when I saw a product of a particular brand before, I embellished my product’s effectiveness. Still, it was not the case, resulting in a sharp decline in product reputation, which directly affects the average sales of the product. The value of our gifts must be guaranteed to be given to users, not to say that the promise was advertised but not fulfilled.
- Description of the gift scene
The value of a gift is not only in its practicality to customers but also in how the organization visualizes the value of the gift. The user’s use of gifts is subjective, and the promotion and scene description is derived from sales. When we promote the value of these gifts with customers, we can describe the application scenarios of the product so that the facilities can be improved even more—the value of.
For example, we are doing a new user activity of selling flowers. At this time, our gifts can be vases, scissors, flower nutrient solutions, etc. They can combine these gifts with products to combine effects and gifts in their minds. The value that gifts can bring to customers can be derived, stimulating users’ desire to buy and recognize the importance of gifts.
- Limit the number of gifts
Gifts that most people can obtain do not give users a strong sense of importance, and it isn’t easy to stimulate users’ desire to buy. At this time, we must learn to use the quantity and amount of gifts to make corresponding restrictions and increase the value of skills to improve users’ cherishing of facilities.
For example, we set the coupon to a limited price limit when we are doing cash coupon discounts. At this time, the user can know the strength and value of the voucher, and the sales will tell the customer that this is especially for you. Reserved, or given this coupon because of who introduced it, to enhance the customer’s cherishing of the value of the gift.
- Strength of gift acquisition
Grasping the strength of acquisition is a skill that every merchant must learn. Too much power can easily lead to low-profit costs for merchants; too little strength can easily lead to users not paying attention or choosing not to participate. After completing the conditions and thresholds set by the merchant, the user is qualified to receive the gift and gets the advantage. At this time, the user will feel that the facility is worth the money.
For example, when we sell a specific course, what prizes can students get or participate in lottery activities after they have attended many courses? This incentive system can stimulate users’ desire to learn and improve the completion rate of methods. These rewards will also give you a greater sense of achievement.
The setting of gifts has always been where the organization’s strength is not accurate enough. When setting gifts, we can start from the user’s point of view to see which prizes users prefer and then put some thresholds appropriately to feel that the gifts are not available to anyone, which can improve the user’s participation and stimulate the user’s recognition of the value of the gift.
